Entries Tagged Marketing

Reshaping an established business sometimes is like a remodeling project on an older home: Despite due diligence, the unexpected still happens. That’s...

It used to be that the only advertising methods for septic services businesses were local newspaper slots, radio commercials, or, if you...

I consider a bad bottle of Heineken to be a personal insult to me,” said the Dutch brewer Freddy Heineken. Brian and Mike...

New Year’s resolutions almost always fail. And most of the time, it’s because we don’t eliminate the barriers to our success. We might...

When brothers Bruce and Michael Bopst started in the septic business 30 years ago in Eldersburg, Maryland, marketing consisted of printing flyers...

It was a heck of a year. You’re probably tired. And the last thing you want to think about is what’s next....

Entry 286978All contractors should consider doing an annual report on their competitors. Completing a competitor analysis report will reveal possible course corrections...

Clayton Whipkey was taking a lunch break every day anyway, so why not turn on his phone camera and review the fare...

Unstuck your toilet twice today, Your plunger’s crying, “Dude, no way!”Make the call, we’ll bring our truck,And clear your tank, of all the...

Erin Mastin is owner, along with her husband, Cody Mastin, of Mastin Site Services — referred to as MSS — an onsite...

It used to be that the biggest marketing decision Rick Clemmons had to make was what size ads to take out in...

If you’re struggling with sluggish sales, review two critical areas to address the situation. The first is determining if the slowdown is...

Pumpers join the social media revolution with all the best intentions. But if my surfing around looking at Facebook pages and Twitter...

The fancy marketing jargon is “reputation management,” but most contractors say it like a four-letter word: reviews. If this topic makes you stick...