Entries Tagged Marketing

In 1998 Martin Ruiz knew nothing about septic systems and never imagined he’d one day own a company in the wastewater industry....

Over the past several years, Adrian Halter has worked with OSY Rentals and Rival Hydrovac in western Canada to create a unique...

For pumpers, especially those in bigger markets, there’s no shortage of competition. While the competition may be fierce in your market, the key...

It wasn’t too many years ago that Brett Tutor was apprenticing for his grandfather Chet Tutor’s home inspection company, a teenager hand-digging...

While working as a golf course pro in Colorado and Texas, Zack Ray never dreamed he would one day own a septic...

Entry 288736A septic pumper's website is everything from a 24/7 customer support center to a sales and marketing tool. Websites make a...

Entry 288739When, if ever, should you pay for a customer lead? There is certainly no shortage of lead-generating services out there — all...

Raymond Harris believes he must think outside the box to prosper as a solo septic service operator. Pumping is a difficult business,...

People are usually a little shocked when Cristine Glass shows up to deliver portable restrooms since she’s barely 5 feet tall and...

Online marketing and offline marketing — two separate things, right? Well, yes and no. While the strategies, avenues, and techniques themselves are...

Sometimes it seems like there isn’t any energy or time left after getting through the day’s jobs. Growing the company — whether...

For JT’s Septic of Dewey-Humboldt, Arizona, the economic downturn a decade ago was a chance to reinvent the company and focus its...

Every septic pumping company has a brand. It is the combination of your company name and slogan, your logo, the colors you use...

Video marketing has been one of the most daunting (in my own head) challenges I’ve faced as a marketing professional. Some things...