Entries Tagged Marketing

Access to information at the drop of a hat is the new normal, and there is good and bad with that

Post-retirement from a high-tech profession, Brian Haboush bought an old-school pumping outfit and built profits with some smart updates

A significant part of establishing a strong company brand is a good logo. Here’s a look at the process.

A positive first impression helps to dispel industry stigmas

Jason Spangle successfully pivoted from a career as an elementary school teacher to the owner of a growing pumping company

There will always be changes to platforms like Google that affect your business that you have no say about

AI continues to develop, but it has many capabilities right now that can aid your customer interaction tasks

Quick and consistent written communication remains an important service tool. But how do you get them to read your messages?

When you invest time in building your brand, you can create a company that is respected, trusted and passed down to future generations

A good marketing approach looks so simple on the outside, but to make it run that seamlessly, there is always a lot of work going on behind the scenes

Not putting in the effort to comprehend the numbers behind your business leads to missed opportunities