Marketing Articles

The lure of working together and growth potential of the wastewater industry keeps members of the Lappin family pulling on their work boots every day

Eliminating wasteful, unwise marketing spending is key to helping prevent decreased leads and sales

A lot of factors go into improving your business’ SEO game, but something Google will definitely take note of is your images, videos and other visuals

Growing your bottom line doesn’t mean you have to accept customers and jobs that aren’t a good fit for you

We dive into several timely topics of interest to the pumper community.

An attention-grabbing service vehicle builds big brand recognition

In the days of SEO and social media, here’s how pumpers can still benefit from hyper-local marketing that has been used for generations.

The evolution of digital media has created many potential marketing avenues, but when you want to get the word out about something to your local community, a carefully crafted press release can still be beneficial

The Google algorithm has become better at recognizing images and tying them to your business and the services you provide. Since potential customers are more drawn to photos, it’s wise to take advantage.

It’s not only for lifestyle influencers. Whether the objective is customer engagement or employee recruitment, some contractors have found Instagram to be a valuable tool.

Here’s why you might want to consider taking advantage of a service that connects journalists with expert sources