Entries Tagged Marketing

Did you know that up until March 2017, there were no pictures on Google Search? Fast forward to today and there is...

In an era of workforce shortages among the trades, a young drain cleaning company in Glenview, Illinois, is building out its crew...

As a business owner, you know your stuff. You have to. But are you using that expertise and knowledge to get eyes...

Old habits die hard. Jamie Decker admits he hasn’t looked at a phone book in years, but says he can’t quite bring...

Spring can feel a bit wishy-washy. One day it’s in the high 60s and the next it is snow flurries yet again....

Almost every business could use some website spring cleaning. Even a well-managed website eventually needs to be revamped with an updated interface,...

Creating a successful business requires skill and experience. But recognizing an opportunity and seizing it can be just as important. That’s what...

It’s still early in 2022 and, if you’re like many of us, you’re thinking about what you need to change and how...

With new social media platforms popping up all the time, it’s easy for business owners to get overwhelmed. Where should you invest...

When Nate and Brianne Geetings, co-owners of a septic pumping company headquartered in Beulah, Michigan, were offered a sponsorship opportunity with area...

When Nate Geetings was born in 1984, his parents had already been operating Benzie Pumping for nine years. He has nothing but...

The circumstances are perfect — you’re ready to make a major career move. You’ve decided to open your own pumping business. You...

Social media lets businesses showcase their services and the work they can provide for a client while also allowing companies and customers...

On our websites, in our advertisements, in our marketing messages, we all do this one thing: We talk about ourselves. And while...