Marketing Articles

Growing your bottom line doesn’t mean you have to accept customers and jobs that aren’t a good fit for you

We dive into several timely topics of interest to the pumper community.

An attention-grabbing service vehicle builds big brand recognition

In the days of SEO and social media, here’s how pumpers can still benefit from hyper-local marketing that has been used for generations.

The evolution of digital media has created many potential marketing avenues, but when you want to get the word out about something to your local community, a carefully crafted press release can still be beneficial

The Google algorithm has become better at recognizing images and tying them to your business and the services you provide. Since potential customers are more drawn to photos, it’s wise to take advantage.

It’s not only for lifestyle influencers. Whether the objective is customer engagement or employee recruitment, some contractors have found Instagram to be a valuable tool.

Here’s why you might want to consider taking advantage of a service that connects journalists with expert sources

If you put a lot of work into SEO, it can be worrisome when you notice your company’s website slipping in search rankings. Here’s what you should know about the potential causes.

It’s probably long past the time to review your online presence and see how you stack up against the competition.

Tennessee pumper Ernie Anderson says good communication with customers is a key to building a successful septic business of any size.

Make sure you’re not hindering your business by committing these errors that can render your marketing efforts less effective than they should be

You know that it’s important to be active on social media, but what type of content will actually attract the attention of people and maybe turn them into paying customers? Here are some ideas.