Marketing Articles

A strategic market analysis may uncover competitive disadvantages or push you in new directions to find greater profitability.

It’s not a good look when customers reach out to your Facebook page and see you haven’t promoted your company’s products or services in the past five years.

Collecting and responding to customer reviews will help boost your company’s recognition and profits

It’s tempting to want to please everyone and gain every customer you can, but in reality that mindset can hinder rather than help your business

Be clear and concise with all of your brand and safety communication, and realize English may be a second language for many of your customers and employees.

Tex-San Site Services workers look sharp and sell restrooms every day

The pandemic may have you considering whether it’s wise to maintain your current marketing investment. While it’s certainly something worth evaluating, be leery about completely eliminating your marketing budget.

Consistently promote your company’s wastewater expertise, and watch your reputation grow and more customers come on board.

The social media platform no doubt has plenty of users — and potential customers — but it takes a little know-how on how its advertising features work to best reach those people

Experts weigh in on how to excel during the COVID-19 pandemic in virtual training videos