Online Reviews Shouldn’t Be a Second Thought for Business Owners

The fancy marketing jargon is “reputation management,” but most contractors say it like a four-letter word: reviews. If this topic makes you stick your head in the sand and wish for the days of phone books — sorry. You are not in luck. Do not play the lottery. Up to 95% of consumers report they read reviews from local companies before they make a purchase. Those numbers skew higher in younger demographics, so the trend will only continue up.Online reputation is more important and prominent than ever. Reviews are likely to increase in importance as millennials and Generation Z buy homes.The