Bring up “sales” in the trades and then prepare yourself for the barrage of “I’m not a salesman,” “I’m not going to sell people stuff they don’t need,” “I didn’t get into the trades to sell” and countless other misguided responses. For many techs — and even some owners — sales feels like a dirty word. It brings up images of pushy car dealers, fast-talking “closers” and homeowners feeling pressured into something they don’t really want.But here’s the truth: If you’re in the trades, you’re already in sales. And that’s not a bad thing. In fact, the best salespeople in
