Marketing Articles

The things that were applicable to your online marketing strategy five years ago may no longer be relevant. Here are five tips to keep in mind.

People are on their computers and other internet-enabled devices a lot right now. If email marketing isn’t currently part of your business strategy, it could be the perfect time to test the waters.

Making use of the live video feature on platforms like Facebook and Instagram can help boost brand awareness and build customer trust

A little creativity, and the sacrifice of a unit or two, can go a long way to improve brand visibility during the holidays

Change is constant in the small-business marketplace. Evaluate your road map to success and make changes to ensure a brighter future.

The solution to the skilled labor shortage resides in the actions of septic services companies. Here are a few ideas for bolstering recruitment efforts.

Marketing your septic pumping business is beneficial no doubt, but more isn’t necessarily better. It’s important to know when it’s time to ramp up marketing efforts and when it’s best to scale back.

Wisconsin’s Crockett Septic builds name reputation with a toe-tapping tune that plays over and over and over on local radio

Entrepreneur Trevor Flannigan shares top tips he used to generate exponential growth for a wastewater, plumbing and HVAC service

Customer Relationship Management software can help you keep track of your client roster while giving you a data-driven approach to sales and marketing

You have to market your business to some extent to get the results you’re looking for, but it will always come with a cost, whether in the form of time or money. Here are a few tips on how to strike the proper balance.

This convenient app dramatically boosts contractors’ internet presence by enabling customers to post on-the-spot service reviews

Build a customer retention program to fight back against large would-be operators who want to set up shop in your territory and take over.