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There were a lot of indicators the radio jingle for Crockett Septic was a big success when it hit the airwaves in central Wisconsin. But one bit of feedback sticks out for Rob Wefel, the advertising sales rep for NRG Media who wrote and sang the 30-second, hillbilly-themed tune. “I’ve been driving along tapping my foot to the jingle of my competitor,” another area pumper called and reported. “Is that something that could be created for my company?” Wefel and the folks at Crockett Septic in Wisconsin Rapids chuckle when they think of how many people are walking around town with
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Sanivac 18
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