Marketing Articles

A thorough roadmap for your business follows every step from procuring startup funds to charting an exit plan when it comes time to step away.

If you’ve yet to incorporate much social media into your marketing strategy, here’s some advice on using it to get you started

Take a hard look at the content of the "About" section on your website. Is it really doing all it can to bring in new business?

Social media is a valuable tool for reaching customers, but as the recent Facebook outage proved, you don’t want that to be the only part of your marketing toolbox that you’re utilizing

It’s important to take a proactive approach since unsatisfied customers are more likely to leave a review without any prompting than satisfied ones

Here are some tips to avoid drowning in a ‘sea of sameness’ and get noticed by the potential customers you want to attract

Staying on top of the latest marketing trends like social media engagement is important, but it doesn’t amount to much if you don’t stay focused on some core business tenets

Some business owners are short-sighted about their marketing and advertising approach, only truly worrying about it during desperate times and chasing instant results. But that kind of thinking negates the positive effects that come from having a solid, long-term plan.

You’re likely already competing against enough legitimate companies in your service area for visibility on internet business listings and don’t want your ranking position further hurt by spam. Here’s what you can do about it.

Online reviews have become a trusted source of information that showcase a business’ brand, integrity, and authority, as the findings of a recent survey prove

To retain customers, small themed “leave-behinds” can make a big difference

A service company branding expert has some surprising suggestions for pumpers to make the best first impression with consumers.

Elements like logos and color scheme are crucial in getting customers to easily recognize your septic services company

Follow these 7 steps to make sure people see you and your septic service company in a positive light and keep calling.