Entries Tagged Marketing

October was a hard month for Facebook for several reasons. One big one was the service outage that took place in early...

So that Pipe Masters of Honolulu, Hawaii, can ensure customer satisfaction and improve quality control, every customer gets a call from the...

As a local service business, you’re always competing for the eyes of your potential customers. With everything that’s out there — competitors,...

When you think about marketing, you likely think of ads, truck wraps, social media, Google posts, your website, and other things of...

Every business owner wants to make more money — and many of us rely on marketing and advertising to do so. We...

In most markets, the competition is hot. Even if you’re investing in SEO, PPC, and Local Service Ads (LSAs), it can be...

For many consumers, reading online reviews is now an ingrained step in their buying and hiring processes. Although home service businesses have...

It’s common knowledge in marketing circles that it’s much less expensive to retain existing customers than it is to attract new ones....

A while back I received a phone call from an employee at a pumping company that I won’t identify for reasons that...

One of the most interesting things I was involved in while attending college was going behind the scenes with large corporations and...

“Why would I hire a contractor who chooses a middle finger shot as his Twitter profile picture? Goodness knows I made some...

When someone visits your company’s website, they’re looking for the answers to the following four questions: Do you provide the services I need? Do...

When Facebook told businesses it was all about getting “likes,” we put our efforts into getting “likes.” We thought the cards we...

We’ve been doing quite a bit of reading on decision-making. It turns out that logic and facts aren’t always the best ways...