When Nate and Brianne Geetings, co-owners of a septic pumping company headquartered in Beulah, Michigan, were offered a sponsorship opportunity with area resort Crystal Mountain, they jumped at the chance on the similarities of their names alone. How often does a company named The Pumping Service, get an opportunity to partner with Michigan’s only ski and snowboard pump track?
What went on behind the scenes before the launch of “The Pumping Service Pump Track at Crystal Mountain” in February 2021? One month earlier, the pumping company had rebranded itself after retiring its long-time name, The Benzie, Crystal & Interlochen Pumping Service.Nate
