On our websites, in our advertisements, in our marketing messages, we all do this one thing: We talk about ourselves. And while some people will tell you this is a huge mistake and that even your company’s “About” page shouldn’t actually be about you, we believe that’s a little misleading.We’re all wired to care about ourselves and to tune out info that doesn’t have relevance, but we’re also evolutionarily wired to protect ourselves. And here’s the thing: Knowing who you’re doing business with translates to less risk.Even though there are a lot of contractors out there killing it in the professionalism department
