Nate and Brianne Geetings Bring Technology and Sales Sizzle to The Pumping Service

A new name, expanded territory and marketing moxie fuel growth for a successful Michigan pumping company

Jan 05, 2022 | by Peter Kenter |

Family Business Advertising Branding Expansion Business Strategy Pumping Tank Grease Trap Septic System National Vacuum Equipment Marsh Industrial Freightliner Trucks - A Div. of Daimler Trucks NA Marketing Imperial Industries, Inc. Polylok, Inc. SludgeHammer Group, Ltd.

Nate and Brianne Geetings Bring Technology and Sales Sizzle to The Pumping Service — The team at The Pumping Service is shown with the company’s five Freightliner vacuum trucks, four built by Imperial Industries and one from Marsh Industrial. They all feature NVE pumps. Shown from left are Trent Wittbecker, Matt Bennet, Garret Leiva, Nate and Brianne Geetings. (Photos by Aubrey Ann Parker)

When Nate Geetings was born in 1984, his parents had already been operating Benzie Pumping for nine years. He has nothing but respect for the hard work of his parents who built the business into a strong local brand. But following the death of his father in 2020, Nate and his wife Brianne have taken the company in new directions, building on the legacy they were given but enhancing it with an emphasis on new tools, such as a digital scheduling system, new business opportunities and a new approach to branding and advertising. Nate’s father Kim bought the company in

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