Entries Tagged Marketing

We are seeing AI technology appear in more areas of our everyday lives.Self-driving cars are getting more attention. Our phones can respond...

There’s no question that online customer reviews should be an essential part of any pumper or plumber's marketing efforts. In fact, experts...

As a water sports enthusiast, Gavin Earl had an ideal job running water activities — fishing and boat charters, kayaking trips, sailing...

Always looking forward in your pumping business, you’re thinking about what you need to change and how you can improve your business...

One of the things customers can count on when they call Lappin Septic Service in Lakeville, Indiana, is help from someone who...

There are countless ways you could be wasting your marketing dollars. As John Wanamaker, known for his successful use of advertising, once...

Looking to increase your rates of customer satisfaction and retention? Ultimately, building a loyal customer base isn’t rocket science. Provide a quality...

For pumpers and plumbers, generating a phone call is not difficult. However, driving quality leads from the phone is another story. According to...

You’ve done it. You started your own business, you have a website built, and now you’re ready to start taking on more...

Those of us who have been in the marketing industry for years throw around abstract terms like “target audience,” “market data,”...

It’s time to reach into the email bag for some newsworthy items for your consideration: Wearing shorts? Recently I received a timely question from...

For contractors who worry about the expense of vinyl wraps, Kathy Haffly offers a flip-side perspective: Poor brand recognition leads to lost revenue. “We’ve...

Way back when, I had a summer job selling newspaper advertising over the phone. I think we had push-button phones on our...

Running a local business is not easy. Whether you’re a one-person show or have a team helping with operations, getting things and...