It is no secret in the financial industry that sentiment plays a huge part in whether customers will invest or not. In fact, it’s the No. 1 driver of behavior and it’s based on an opinion or an attitude toward a situation or event. It doesn’t matter if the opinion or attitude is based on fact or not. If enough people believe something strong enough, it will sway their actions, good or bad.
A really good example of this was a friend who reached out for some financial advice in 2008 as the real estate market collapsed. He had several houses
Understand the Connection Between Emotions and Consumer Choices
Knowing that your potential customers aren’t always making decisions off pure logic can help you craft a more impactful marketing strategy for your business
Jul 13, 2023 | by Carter Harkins and Taylor Hill |
