An Austin, Texas-based plumbing company has become known in its community for its various pun-heavy and satirical marketing materials, from radio spots to window displays. A main attraction, though, is its 30-second TV ads, which are typically movie-themed.
Radiant Plumbing & Air Conditioning and its skill at movie parody with titles such as Star Wars and The Terminator, caught the attention of comedian John Oliver back in March. Oliver dedicated a segment of his HBO show to praising Radiant Plumbing’s clever cinema-based marketing, before issuing a challenge.“Is there any movie they can’t turn into a commercial?” Oliver said, then explaining that if Radiant Plumbing committed to
