Entries Tagged Marketing

There are way more than three useful articles in the November issue of Pumper but these are three helpful tips that encompass...

I’ve been working at Pumper magazine for well over two years now, but I’m definitely still learning things about the industry on...

Direct mail. Yellow Pages. Recognize these terms? Those methods of advertising a business and gaining customer referrals are all but dinosaurs in...

At some point, you’ve probably received an email invite to join LinkedIn. People often respond by saying they don’t need yet another...

This feature in Pumper reports noteworthy conversations that take place at the Pumper Discussion Forum, an online forum for industry professionals found...

“Advertising must generate more in business profit than it costs,” says Tom Egelhoff, president of Eagle Marketing and author of How To...

Social media are here to stay. By now I’m sure you have a company website, probably a Facebook page and maybe even...

Testimonials are powerful. They create believability, credibility and a sense of security for customers. They help break down the natural barriers and...

Some companies spend years developing their business — investing in equipment, systems, and people — and then expect the world to naturally...

It’s another year. What New Year’s resolutions have you made to improve the money management of your business? If you have a...

Try this experiment: Head to your computer or pick up your smartphone and conduct a Google search for the term “pizza.” Chances...

Business-building advice. Networking. Financial tips. Take advantage of a great opportunity to learn how to make your business more profitable.Plan now to...

Tune in as Walt “Clay” Kucharski, owner of Walt Kucharski Septic Service Inc. tells you what it’s like to inherit a 54-year-old...

There are countless books out there about business ownership, and even more blogs and how-to articles littering the Internet. Ironically enough, entrepreneurship...