Building Relationships Can Boost Your Pumping Business

Maybe you have heard the term “community relations” and shrugged it off as a buzzword. Or maybe you see community relations management (CRM) as something for big companies, with big budgets, who use words like “stakeholders.” You don’t often hear about small companies using this marketing approach, much less septic pumpers. But before you discard CRM as a viable tool for your pumping business, consider the importance of signals like trust and integrity for your customers.Simply defined, community relations is boots-on-the-ground interaction in your community. The idea is to cultivate a socially positive image for your organization and integrate yourself into the social fabric of an area.Traditional