Entries Tagged Marketing

New concepts are constantly emerging in marketing. We’ve seen the rise of “green” marketing, appealing to people’s environmental concerns, and mobile marketing,...

Don’t let the advent of social media fool you: While businesses need to have a presence on sites such as Facebook and...

Our attention spans are short these days. Really short.For instance, we don’t like television commercials. And now, thanks to handy-dandy DVRs and...

It’s great to see some props for our latest Classy Truck of the Year winner, Greg Thompson of Woody’s Septic Tank Service,...

It's the final morning of the Pumper & Cleaner Expo, and I invite you to join me at the Roundtable Discussions 8-10...

It's Day 1 of the Pumper & Cleaner Environmental Expo International exhibits, the superstore of equipment for the pumping community. Doors open...

The first step toward creating a successful marketing campaign is to take out the perfect ad in the Yellow Pages — if...

It’s true enough that the Internet has radically changed the way marketing is done — but it’s just as true that the...

You know you have a good business website when you’re getting lots of traffic. But do you know how many people are...

A common dilemma in the portable sanitation industry is what to charge for services rendered. It’s such an issue that uttering the...

It can be a challenge keeping up with technology, let alone mastering it. Tablets, mobile devices, SEO, Google Analytics, social media —...

What do people really think of your business? There was a time when gauging word-of-mouth buzz and general public perception might have...

In a competitive market, it might take an extra punch of color, a different shape or maybe an advertising wrap for a...

A company website is critical for businesses that want to compete in today’s marketplace. With so many choices in Web design companies...