Under Wraps: Portable Restroom Advertising Adds Revenue

Our attention spans are short these days. Really short.For instance, we don’t like television commercials. And now, thanks to handy-dandy DVRs and streaming programs, we can zip right through them with our trigger-fast, remote-control-happy fingers. That’s a challenge for television advertising, but an opportunity for alternative advertising.Advertising opportunities on portable restrooms, whether wraps, side panels, small 8.5- by 11-inch plaques inside the unit, or even urinal advertising, are a small segment of a category known as “out of home” advertising, or OOH. OOH, which includes billboards, bus terminals, restrooms and other targeted, location-specific advertising, accounted for $6.7 billion in revenue