New concepts are constantly emerging in marketing. We’ve seen the rise of “green” marketing, appealing to people’s environmental concerns, and mobile marketing, finding new ways to get the attention of potential customers clutching hand-held devices.There’s a lot to be said for new strategies, but it sometimes seems people get dazzled by novel approaches. They forget there’s one enduring strategy that never fails.Honesty.You can only tell customers and prospective clients so many times about who and what you are. At some point, you have to show them. And if the experience you provide doesn’t match how you’ve represented yourself, your company,
