Community Spirit: How Giving Back Can Grow Your Business

Whether it’s volunteering, donating, supporting local sports teams or joining a community business organization, you need to be invested in your hometown. As a small business owner, community is everything: It’s where your customers live, where your future customers will come from and where your reputation is earned.Additionally, community involvement gives you a leg up on your competition. According to a study by Cone Communications and Echo Research, 82 percent of consumers consider social responsibility when deciding on services and products. In other words, they notice. Your customers appreciate your efforts.We spoke with pumpers and portable restroom operators at the