If you’re struggling with sluggish sales, review two critical areas to address the situation. The first is determining if the slowdown is due to changes in your target market. The second is determining if your sales and promotional approaches are ineffective.While there may be complicating factors beyond your control, most of the time a sales slowdown can be attributed to one or both of these issues. This type of analysis reviews your demographics, competitors and the effectiveness of your marketing messages to provide a comprehensive evaluation of the demand potential for your business. When combined with a marketing audit,
