For contractors who worry about the expense of vinyl wraps, Kathy Haffly offers a flip-side perspective: Poor brand recognition leads to lost revenue.
“We’ve always had all of our trucks wrapped,” says Haffly, the former marketing manager for Signature Heating, Air Conditioning and Plumbing in West Chester, Pennsylvania. The company recently was acquired by Granite Comfort, where Haffly now is the director of integration.“It’s the least expensive tool you can use to get the greatest amount of exposure,” she says. “Wrapped trucks are moving billboards that advertise your company wherever they go, and they get people’s attention. It may not benefit you
