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For pumpers and plumbers, generating a phone call is not difficult. However, driving quality leads from the phone is another story. According to a recent CallRail stat, 64% of marketers believe generating a quality lead is the biggest challenge facing brands. The pumping and plumbing industry is no different. With a hyper-competitive market and advertisements everywhere, it is increasingly more difficult to know where your best leads are coming from. This is where call tracking can exponentially increase your profitability.Why is it important? To be successful in marketing, you must be data-driven. Companies big and small are investing in analytics to better
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