Should You Pay for Customer Leads?

When, if ever, should you pay for a customer lead? There is certainly no shortage of lead-generating services out there — all ready, willing, and chomping at the bit to take our money. But do these services work? Are they worth the cost? Can they be an effective strategy for a septic pumping company to generate consistent work? Our company has dabbled with lead-generation services. We made this decision partly out of curiosity and theoretically as an “insurance policy” for slow days. The results have been mixed, but we’ve learned some great lessons. Before digging into these lessons, let’s first define a paid