With Google Ads, Facebook Ads, Google Local Services, and the myriad marketing avenues and options out there, it’s easy to get caught up in the return on investment (ROI). We track our efforts because we want to know what’s working and what’s not. Where we should ramp up our spending or shut it down. That’s smart, but sometimes business owners lose sight of one thing that matters even more than ROI: return on service (ROS).As a service professional, you can throw money at your marketing, but if you aren’t delivering the best service, that money is wasted. It may help
