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For many consumers, reading online reviews is now an ingrained step in their buying and hiring processes. Although home service businesses have traditionally marketed through word-of-mouth, online review management is a crucial (and now unavoidable) aspect of online marketing for pumpers, plumbers and drain cleaners. If you aren’t working to request quality reviews from your satisfied customers, you’re leaving a lot of business on the table. A survey conducted in June by Click Sluice Digital Marketing, specifically about online reviews for home service businesses (including pumpers), revealed some eye-opening data. Here are six survey findings that highlight just how important it is to actively manage and
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