“Why would I hire a contractor who chooses a middle finger shot as his Twitter profile picture? Goodness knows I made some bad choices of my own, but clearly, he’s not ready to work for us.”
A little digging on the internet can reveal a wealth of information. Some of it’s true, some of it isn’t, and all of it is out there for the world to see. Fair? Probably not, but it is what it is. Our digital doppelgangers have tremendous power, and as long as finding information online is easy, it will be found.
So, what’s a small business
