Every business owner wants to make more money — and many of us rely on marketing and advertising to do so. We invest in marketing and advertising with the hopes (and expectations) that both will bring us more customers, more jobs, and more money.
But many business owners use the wrong strategy. They go for instant results, rather than thinking long term.The book, The Wizard of Ads, likens these types of business owners to cocaine addicts. They want to feel good, and they want it now. Instead of opting for long-term strategies that will lead to long-term beneficial results, they go for
How to Maintain a Sound, Long-Term Marketing Plan
Some business owners are short-sighted about their marketing and advertising approach, only truly worrying about it during desperate times and chasing instant results. But that kind of thinking negates the positive effects that come from having a solid, long-term plan.
Aug 12, 2021 | by Carter Harkins and Taylor Hill |
