A while back I received a phone call from an employee at a pumping company that I won’t identify for reasons that will become clear in a moment. The caller was excited about the business and wanted us to feature her boss in a Pumper profile. I enjoy talking to folks who are enthusiastic about the septic service industry, and we had a nice conversation.
As we talked, I pulled up the company website and noticed something that sent up a red flag. The trucks pictured on the web pages included prominent graphic images of Yosemite Sam, the gun-toting cowboy of Warner














