Jeff Bezos founded Amazon in 1994. Today he’s one of the richest people in the world. But while Amazon is undeniably a tech company, the business was built on this old-school premise: Focus on the things that don’t change.
The premise, while simple, is also easy to forget when innovation seems to be the secret of massive success. Catching the next wave, predicting the next trend, disrupting an industry or hacking your way to near-immediate success, sparking change — that’s what works. But it’s hard to be innovative. It’s hard to be truly disruptive. Knowing what will change — that’s
