When someone visits your company’s website, they’re looking for the answers to the following four questions:
Do you provide the services I need?
Do you serve my area?
How can I contact you?
Why should I choose you?These questions should all be answered before the customer even needs to scroll down the page.Let’s look a little closer at each question.1. Do you provide the services I need?
Customers may not know what services exactly your company offers, so it’s important to have your services grouped and listed on your website’s navigation bar. For example, a navigation bar on the homepage could be listed like this:
