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Leave Behinds
Bizzy Bee Plumbing in Raleigh, North Carolina, plays off its name and gives customers small jars of locally produced honey, with the company’s name, logo, website address and phone number on the label. (Photo courtesy Bizzy Bee Plumbing)
It’s common knowledge in marketing circles that it’s much less expensive to retain existing customers than it is to attract new ones. That makes it important to keep your septic services company top-of-mind with customers, especially since they typically don’t need you very often. One solution? Give your customers a small marketing “leave-behind,” which is an effective and inexpensive way to help customers remember your company when they need service, or want to refer your firm to family and friends.Some pumpers and plumbers do this with simple basics, such as refrigerator magnets, pens or putting stickers/valve tags on water heaters and
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