Everyone has a story about his or her most difficult customer.
Rick Wilcockson, owner of Accurate Septic & Well Inspections in Troy, Missouri,...
Entries Tagged Customer Education
Online Exclusives
The Tricky Business of Homeowner Trust
Plumbers and septic services professionals are often in the business of delivering bad — and expensive — news to homeowners. These conversations...
Online Exclusives
Pumping Lessons Help Customers Understand the Need for Maintenance
The importance of educating customers about the need for regular maintenance and pumping of their septic systems can’t be overstated, according to...
Online Exclusives
How to Effectively Influence Customers When Logic Fails
We’ve been doing quite a bit of reading on decision-making. It turns out that logic and facts aren’t always the best ways...
Online Exclusives
Remove Barriers That Prevent Potential Customers From Calling You
New Year’s resolutions almost always fail. And most of the time, it’s because we don’t eliminate the barriers to our success.
We might...
Online Exclusives
The Downside to Being an 'Expert'
There’s a fascinating concept called knowledge blindness. Once you are an expert at something, you can’t imagine what it is like to...
Editorial
Decentralized Wastewater Systems Make Sense in Alberta
Name and title or job description: Kraig Rakowski, operations managerBusiness name and location: Rockyview Aqua, a rural area in Calgary, AlbertaServices we...
Editorial
What Should Pumpers Expect as the Pandemic Lingers?
As concerns over rising infection rates have led some schools and workplaces to rely on virtual learning and their employees working from...
Online Exclusives
Writing Great Website Content Is Challenging But Worthwhile
Entry 287483Considering how many times I've restarted this first paragraph, it's fair to say that writing is hard.
Writing for something as specific...
Videos
Fact or Fiction? Flat Rate Increases Profit
Explore how switching from time and materials to flat rate affects your bottom line. We will talk about operations changes and leadership...
Editorial
Don’t Be Afraid to Counsel Customers on Wipes and Wiping
Entry 287596I knew a recent column I wrote about the best toilet paper choice for septic tanks would hit close to home...
Online Exclusives
Seemingly Good Short-Term Business Decisions Can Have Long-Term Negative Effects
If you’re like a lot of business owners, when you first started your company, you said yes to just about every job....
Editorial
For Mike Capra, Job No. 1 Is Satisfying and Educating the Customer
Name and title or job description: Mike Capra, owner
Business name and location: Capra’s Utilities, White Bear Lake, Minnesota
Age: 43
Years in...
Editorial
This Carpenter Quit Construction to Build a Successful Pumping Business
Property owners who call on Maznek Septic Service likely get more than they expect.
They don’t just see someone drive up in a...
















