The importance of educating customers about the need for regular maintenance and pumping of their septic systems can’t be overstated, according to Terry Kiel.
Kiel owns, along with his partner Dave Snyder, West Michigan Septic Sewer & Drain Service in Muskegon, Michigan.Customers most likely aren’t going to learn about septic systems on their own and no one else is going to teach them, so if you don’t do it, he says, they’re going to remain ignorant.Having knowledgeable customers benefits everyone. The relationship is less adversarial as customers understand what you’re doing, why it needs to be done, and why you keep
