When brothers Bruce and Michael Bopst started in the septic business 30 years ago in Eldersburg, Maryland, marketing consisted of printing flyers and driving around to put them in people’s paper boxes. Today, marketing is done virtually, sitting at a desk.
“These days your website and internet is the biggest marketing there ever was,” Bruce says. “We didn’t have that when I first started. It’s so easy to go into business today, you just put up a website and make it look like a really nice company.”The brothers bought Freedom Septic Service from their father’s neighbor and found they had their
