Once upon a time, a pumper could place an ad in the Yellow Pages, slap a logo and phone number on the side of the company trucks, and call it a marketing plan. Today, new marketing opportunities abound. Here are some trending marketing practices that might be worth adopting to give your business a boost.1. Mobile first. The number of web searches done on mobile devices is at least 50 percent and growing, according to Google. Optimize websites and other digital content to be viewed on mobile devices. Make sure content can be viewed and performs equally well across all devices
