For many consumers, reading online reviews is now an ingrained step in their buying and hiring processes. Although home service businesses have...
Entries Tagged Business Strategy
Editorial
“Big Data” Is Not Just Helpful for Big Companies
Big Data is critical to business success because it provides important insights and information. Large enterprises use sophisticated systems to track data...
Online Exclusives
Can You Put an Accurate Value on Your Business?
Business valuations are an important tool for owners of privately held companies. For example, if you are doing sophisticated tax planning, buying...
Online Exclusives
Is It Time to Cut a Few Customers Loose?
Few businesses truly understand the actual profits generated by individual sales. Most metrics for sales effectiveness are monitored by reviewing top-line revenue...
Editorial
Work Trucks Are Your Best Vehicle for Advertising
A while back I received a phone call from an employee at a pumping company that I won’t identify for reasons that...
Editorial
Connecticut Pumping Company Has Satisfied Customers for 75 Years
Glenn Parent, the third-generation owner of Parent Sanitation, has the company doing exactly what he wants it to do: pumping. The company...
Editorial
Even to a Technology Titan, Back to the Basics is the Rule
Jeff Bezos founded Amazon in 1994. Today he’s one of the richest people in the world. But while Amazon is undeniably a...
Online Exclusives
Dealing with Difficult Customers
Everyone has a story about his or her most difficult customer.
Rick Wilcockson, owner of Accurate Septic & Well Inspections in Troy, Missouri,...
Online Exclusives
The Tricky Business of Homeowner Trust
Plumbers and septic services professionals are often in the business of delivering bad — and expensive — news to homeowners. These conversations...
Online Exclusives
When Being Busy Isn’t Always Good Business
Entry 286705Sometimes in the septic services industry it can seem like blasphemy to say that busy is a bad thing. But most...
Online Exclusives
Protect Your Company’s Information From Cybercriminals
The internet empowers small businesses to compete, communicate, and collaborate like never before. Sadly, there are also some significant downsides, not least...
Online Exclusives
5 Keys to Becoming an Industry Disruptor
Everyone has the potential to be an industry leader. These leaders are the ones who transform the world — who disrupt their industry...
Online Exclusives
Draw Customer Awareness With Consistent Branding
One of the most interesting things I was involved in while attending college was going behind the scenes with large corporations and...
Editorial
Manage Your Digital Twin So You Don’t Turn Off Customers
“Why would I hire a contractor who chooses a middle finger shot as his Twitter profile picture? Goodness knows I made some...















