Turn Bad Customer Reviews Into a Positive

The ideal situation would be able to talk to unhappy customers and resolve issues before they lead to a bad online review. Thanks to the PulseM review generation and reputation management software, managers at Baker Brothers Plumbing, Air & Electric can actually do just that — and at the same time, they can protect the company’s online reputation. “We live in a digital world, so good online reviews are vital to our business,” says Bubba Thurman, a senior vice president at the suburban Dallas company, which was established in 1945 and employs 320 people. “And so is reputation management. PulseM allows us