Entries Tagged Business Strategy

We watched the Mars rover landing back in February, and the significance of the accomplishment was palpable. We could feel the historical...

When Lucas Elsing formed Kegonsa Plumbing in 2018, he was certain he had the technical skills to succeed.“I was pretty confident in...

Many small- and medium-sized business owners face a simple dilemma on a daily basis. They are really good at producing and selling...

A sale, like a great magic trick, occurs inside the customer’s mind. And it is there where it is replayed, remembered and...

The NTEA — the Association for the Work Truck Industry — recently renewed its commitment to productive use of alternative-fuel vehicles as...

Bolstered by a series of acquisitions and a strong economic tailwind in Missoula, Montana, business partners Adam Bartels and Russ Hood have...

Let’s picture your skill set and professional knowledge as a trench. Like in real life, trenches take on different shapes and sizes, deep...

When Facebook told businesses it was all about getting “likes,” we put our efforts into getting “likes.” We thought the cards we...

More than 15 years ago, a group of friends from my neighborhood and I started a stock club. Once a month we...

Reshaping an established business sometimes is like a remodeling project on an older home: Despite due diligence, the unexpected still happens. That’s...

Do you accept Bitcoin? Probably not. Few septic services companies take groundbreaking forms of currency, and that’s OK. However, customers do expect various payment options. If...

How long have you been in business? Twenty years? Perhaps 40 years or more? Apparently, you’re doing something right then.Think back to...

How serious is labor and material management to your business? Serious enough to have a better process in place to account for...

A lot changed in 2020. But one of the things that remained constant is the need for a well-optimized, high-converting website. How does...