Business Strategy Articles

This month we explore three very different topics in the mish-mosh of news that I like to call the Editor’s Mailbag. I...

The goal of home-service companies is to get the phone to ring. We can calculate the cost to get the phone to...

Got a big idea for a new wastewater business or a spin-off from your existing company? Well then, you need the Big...

It’s time to recover from the New Year’s Eve party hangover, put away the party favors, and get back to the serious...

Mark and Kris Coelho’s return to the septic service business after a decade-long hiatus began in a Staples parking lot in Provo,...

Growing your company through acquisition isn’t a sudden process. Rather, business acquisition requires a highly structured and detailed series of actions.Acquisition...

There are countless ways you could be wasting your marketing dollars. As John Wanamaker, known for his successful use of advertising, once...

Regardless of their intentions, business owners who micromanage often create an environment of fear, mistrust and disengagement. The constant oversight, checking in...

Septic pumping and grease trap service have some things in common: vacuum trucks, disposal issues, practical routing considerations and customer service are...

As a child, Kurt Cortese enjoyed going to his grandfather’s pharmacy and hanging out, later doing the same when his mother and...

You’ve done it. You started your own business, you have a website built, and now you’re ready to start taking on more...

Those of us who have been in the marketing industry for years throw around abstract terms like “target audience,” “market data,”...

Since COVID-19 struck a few years ago, it seems like pumpers everywhere have taken the definition of “busy” to a new level....

When Luanne and Greg Howland bought Apple Valley Pumping in 2018, they acquired a well-established business that was founded decades ago in...