As the owner of a small business, you’re not just the one who signs the paychecks. You’re the face of the company; you’re its primary ambassador to the broader business community and to the public in general.
As such, it’s important to be conscientious about cultivating your own personal brand, in addition to your corporate brand. Simply put, it reflects well on the entire company when you’re perceived as an authority figure within your industry.
One way you can cultivate that authority is by ensuring that your personal LinkedIn page has just the right level of polish. Start with these
