Dusty Miller knows that if you take care of the customers, the customers will take care of you. That has been his philosophy for the last 25 years as owner of Dusty's Pumping Service in Dinuba, Calif. Focusing on keeping customers happy at any cost has reaped big rewards for the family-run business.
In the 1980s, Miller was a road construction worker who wanted to start his own business. Several in-laws owned septic service companies, so Miller became interested in the industry. Along with his wife, Toby, Miller spent three years squeezing in
