A lot changed in 2020. But one of the things that remained constant is the need for a well-optimized, high-converting website.
How does...
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Online Exclusives
Reach New Customers Through Quality Online Reviews
It used to be that the only advertising methods for septic services businesses were local newspaper slots, radio commercials, or, if you...
Editorial
Small-Business Owners Must Be Prepared for the Worst
Imagine this scenario: A septic pumper named Charlie runs a successful business in his hometown. Everything operates smoothly until Charlie passes away...
Editorial
Effective Customer Service Starts by Following the Golden Rule
When Scarlett hung up the phone, she was close to tears. Even more unexpectedly, so was the customer service representative on the...
Online Exclusives
Aligning Daily Operations With a Long-Term Vision
When you first started your business, you glimpsed a future you felt confident pursuing. Maybe you had a dream so big you’d...
Online Exclusives
Business Networking Organization Helped Spur Company’s Growth
Jim Curoso may be the sole owner of Curoso Plumbing in Santa Rosa, California. But for several years after he took ownership...
Online Exclusives
The Importance of a Business Vision
If you own or manage a septic services business — or hope to someday — sometimes it’s hard not to get caught...
Online Exclusives
Remove Barriers That Prevent Potential Customers From Calling You
New Year’s resolutions almost always fail. And most of the time, it’s because we don’t eliminate the barriers to our success.
We might...
Online Exclusives
Don’t Fall Into the Cost-Cutting Trap
When we meet, there is nothing us tradespeople talk about more than second-rate firms that undercut the prices on their services. It...
Online Exclusives
Business Insurance Shopping Tips
Business insurance is a complicated subject for even veteran business owners. Its complexity gets exacerbated because we don’t trade in it every...
Online Exclusives
How an 'Abundance Mindset' Can Improve Your Business This Year
As a new year dawns, many small-business owners are making plans, adjusting strategies and resolving to be as productive and as efficient...
Online Exclusives
Times Have Changed: From Flyer Handouts to Internet Marketing
When brothers Bruce and Michael Bopst started in the septic business 30 years ago in Eldersburg, Maryland, marketing consisted of printing flyers...
Online Exclusives
4 Tips for Devising a Successful Marketing Plan in the New Year
It was a heck of a year. You’re probably tired. And the last thing you want to think about is what’s next....
Online Exclusives
Gain an Edge By Regularly Conducting a Competitor Analysis
Entry 286978All contractors should consider doing an annual report on their competitors. Completing a competitor analysis report will reveal possible course corrections...
Editorial
Clayton and Harrison Whipkey Dish on the Best Convenience Store Food
Clayton Whipkey was taking a lunch break every day anyway, so why not turn on his phone camera and review the fare...
Editorial
9 Steps to Lead Your Team Through Uncertain Times
If there is one thing about business that doesn’t change, it’s that business will always change! Be it through the advent of new technology,...
Online Exclusives
Implementing SWOT Analysis: Assessing Business Opportunities and Threats
What’s the best way to make an informed, analytical decision about the future of your business, whether it’s to add a new...










