When Facebook told businesses it was all about getting “likes,” we put our efforts into getting “likes.” We thought the cards we...
Business & Technology
Displaying results 477-493 of 1340
Online Exclusives
How to Effectively Influence Customers When Logic Fails
We’ve been doing quite a bit of reading on decision-making. It turns out that logic and facts aren’t always the best ways...
Editorial
8 Ways to Secure Top Talent Without Offering More Salary
Hiring in wastewater-related industries has been challenging for a long time. Even through the pandemic, many pumping companies were looking to add...
Editorial
Follow These Words of Wisdom From Warren Buffett
More than 15 years ago, a group of friends from my neighborhood and I started a stock club. Once a month we...
Editorial
State Snapshot - March 2021
Name and title or job description: Kelly Tucker, service tech, master onsite wastewater pumper and installer, master plumber, journeyman licensed electrician, HVAC tech.
Business...
Online Exclusives
Customers Expect a Variety of Payment Options
Do you accept Bitcoin? Probably not.
Few septic services companies take groundbreaking forms of currency, and that’s OK. However, customers do expect various payment options. If...
Online Exclusives
Don’t Succumb to Imposter Syndrome
There is a thing called “imposter syndrome.” It’s a persistent fear that you aren’t the expert everyone says you are. It’s the...
Online Exclusives
Avoid Labor and Material Overages With Data Analysis
How serious is labor and material management to your business? Serious enough to have a better process in place to account for...
Online Exclusives
Turn Website Views Into Customers
A lot changed in 2020. But one of the things that remained constant is the need for a well-optimized, high-converting website.
How does...
Online Exclusives
Reach New Customers Through Quality Online Reviews
It used to be that the only advertising methods for septic services businesses were local newspaper slots, radio commercials, or, if you...
Editorial
Small-Business Owners Must Be Prepared for the Worst
Imagine this scenario: A septic pumper named Charlie runs a successful business in his hometown. Everything operates smoothly until Charlie passes away...
Editorial
Effective Customer Service Starts by Following the Golden Rule
When Scarlett hung up the phone, she was close to tears. Even more unexpectedly, so was the customer service representative on the...
Online Exclusives
Aligning Daily Operations With a Long-Term Vision
When you first started your business, you glimpsed a future you felt confident pursuing. Maybe you had a dream so big you’d...
Online Exclusives
Business Networking Organization Helped Spur Company’s Growth
Jim Curoso may be the sole owner of Curoso Plumbing in Santa Rosa, California. But for several years after he took ownership...
Online Exclusives
The Importance of a Business Vision
If you own or manage a septic services business — or hope to someday — sometimes it’s hard not to get caught...
Online Exclusives
Remove Barriers That Prevent Potential Customers From Calling You
New Year’s resolutions almost always fail. And most of the time, it’s because we don’t eliminate the barriers to our success.
We might...
Online Exclusives
Don’t Fall Into the Cost-Cutting Trap
When we meet, there is nothing us tradespeople talk about more than second-rate firms that undercut the prices on their services. It...








