Drake and Cindy Whitney own Cowboy Septic, a single-truck septic pumping business in Airdrie, Alberta, a 30-minute drive north of Calgary. The company has received numerous requests to expand the size and scope of the business. While acting on growth opportunities would certainly expand revenue, the couple applies another lens to any such decisions — would that growth make them happier, keep staff motivated and increase customer satisfaction?
Growing up in the small town of Hanna, Alberta, Drake Whitney developed an interest in rodeo and progressed to becoming a professional bareback rider, competing in rodeos across Canada and the U.S. At
