Big Data is critical to business success because it provides important insights and information. Large enterprises use sophisticated systems to track data and often have internal analysts on their team to crunch their numbers. Or they hire outside experts to do it for them. Yet any enterprise can take advantage of Big Data, no matter their size, especially if you reframe your definition of “big.” You can use your data to better understand customer needs and buying patterns to further develop strategies that could impact sales. Insights like those developed using data become amazingly useful to any company, no matter
