Testimonials are the heart of any good marketing message. As marketing expert Dan Kennedy once said, “Without testimonials, you don’t have a product.” The core of your marketing message should be driven by customers’ comments that validate your business. Here are some pointers to help you create powerful testimonials:Match the content with the prospect. The content of the testimonials should match the type of prospect you are looking for. For example, if you want people to become customers, use product-oriented testimonials. If you want people to become distributors, use business/money-oriented testimonials (people mainly sign up to become distributors to make
