When Alex Rodriguez started California-based FarWest Sanitation & Storage in 1994, it was a one-truck operation. The company has enjoyed long periods of tremendous growth in workforce, equipment and service territory, with Rodriguez chalking it up to a blending of old-school service practices with new-school technologies.Technology has been a game changer. Drivers now use tablets and smartphones to coordinate routes and communicate with the home office. Through the advances, though, good customer service and retaining a quality crew remain cornerstones for any new initiative.“You have to show respect for the customer and have an excellent team. That’s the base of
